The digital transformation in the retail sector is a reality. All traditional stores are making their way into the world of ecommerce. It is the customer who claims other forms of interaction, experience and ease of purchase in all channels. On the side of the Retailer, this requires knowing in greater depth the final customer and how to customize the products accompanied with the best possible shopping experience.
The value proposition of a Smart retail
The Smart Retail must be 100% oriented to the customer and ensure their user experience. It will seek to grant an interactive, personalized and faster shopping process. It will offer recurring purchases, possibility to save favorites, facilities in the payment methods, an unbeatable shopping cart, etc ... all its digital solutions at the service of the user.
Digital solutions in the store
Retailers must value the importance and role of their physical store, with the aim of differentiating and making the most of the technology that can be implemented. With these digital solutions you will obtain very valuable consumer data in real time with which to make decisions that improve business and sales. A common tool to obtain user information is loyalty programs, by which by tracking purchases you can better personalize communication and offer.
The omnichannel of the brands and the Customer Journey or map of the customer cycle are fundamental aspects that are part of the success of the sale, and that the retail sector is adapting in its strategy.
The store of the future based on the Customer Journey
The brands that merge omnichannel and Customer Journey in their sales processes can see how the digital shopping experience at the point of sale becomes the most valued by the customer now and in the future. Knowing how to use the tools to analyze the customer's cycle map is fundamental for the design of the point of sale of the future and the implementation of digital solutions. It is very important here to propose new value to the user and iterate improvements from receiving constant feedback from him.