"Building features is easy, building the right features for the right people is challenging" - Nikkel Blaase. The ideology of design-thinking affirms that a practical and user-centered approach to problem solving can generate innovation, and that innovation can lead to a differentiation and a competitive advantage. This practical and user-centered approach is defined by the design-thinking process. Where can we place the figure of Product Thinking? The kickoff is developed ke

The electronic commerce or e-commerce, consists of the purchase and sale of products or services, through electronic means, like Internet or other computer networks. This presents a series of benefits for both the consumer and the company: For the consumer: Democratization of products and prices. Access to more product information. Immediateness. Customization of the offer. Comparison of more efficient prices. Consumer participation throughout the purchase process: inspiratio